Meet our team
At GSM Performance, we’re a small, family-run business built on genuine passion and dedication to motorsport. Based in the UK, we proudly run the country’s only physical showroom of its kind – and every appointment, every update, and every phone call is handled personally by us.
Founder & Everything Else
I started GSM Performance with a vision to bring expert motorsport knowledge and top-tier service under one roof. From sourcing products to developing our websites, managing the showroom, and overseeing customer service – I keep everything running. If you’ve placed an order, sent an enquiry, or seen our social media – chances are, I’ve had a hand in it.
Website & Appointments
Cameron joined me in 2020 and has become an essential part of how we run things day to day. He handles all our website updates, books and manages in-store appointments, and takes care of the admin that keeps us moving smoothly. If you’ve visited the showroom, you’ve probably met him already!
Advanced AI Phone Agent
Cally is our newest addition – and one of the most advanced AI phone agents in the motorsport industry. She’s trained on our entire knowledge base and improves every single day. Whether it’s booking appointments, answering product questions, or providing order updates, Cally can help you 24/7 – and she’s getting smarter all the time.
Putting you first
We’re dedicated to delivering an exceptional customer experience every step of the way. Week by week, we refine our systems, improve our service, and focus on what matters most – making sure you feel supported, informed, and confident in every interaction. Don’t just take our word for it – our customer satisfaction ratings speak for themselves.
3 reasons to trust us
Your Safety Comes First – As motorsport safety specialists, we prioritise your protection above all else. #SafetyFirst
Real Experience, Real Advice – With over 2,500 sq/ft of showroom space, we offer genuine, hands-on product knowledge you can trust.
More Than a Sale – We’re here to build lasting relationships, starting from your very first visit or order.
Harnessing Technology
We’re constantly harnessing the latest technology to push our service to the next level. From cutting-edge customer communication tools to advanced fulfilment and management systems, every part of our business is built for efficiency, accuracy, and growth. With each sale, our systems evolve – making your experience faster, smoother, and more reliable every time.
