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Our showroom and services

We operate from our 2500 sq/ft showroom providing you expert hands-on experience. We’re here to provide you the highest level of personal customer service. Putting your #Safetyfirst

#Safetyfirst

In-store, we display our primary driver safety products including 125 bucket seats, harnesses, helmets, race suits, boots and gloves. 

We feel providing you the ability to try each product is key in helping you to make the right choice and keep you racing safe. 

 

Personal experience

On arrival you’ll meet Garreth who will quickly access your requirements which will be matched with your body shape allowing us to provide you with a range of independent and unbiased recommendations.

All visits are by appointment only.

Book an appointment today

Key Services

Additional Products

Everyone is a different height and weight. Our body structures are different and how we feel in a seat is different for everyone. 

With that in mind trying our range of over 125 seats is key to making the right decision. 

We have our Pro-Fit zone just for this purpose. With our in-store roll bar and Motorsport seat setup, you can get your seating position right before securing yourself with our 4-point and 6-point harness belt systems.

The angle and fitment of your harnesses is just as important as the seat you’ve choosen.

With your seat and harnesses selected. We’ll then explain the features and benefits of using the HANS and Hybrid systems available.

Each one is right for different Motorsport activities. So getting that right is key for a comfortable race. 

We’ve got you covered with our new extensive race-wear collection. Use our showroom’s changing facilities to try on all of our race-wear, ranging from racing shoes & helmets through to racing gloves & Nomex underwear from all of the industry-leading brands.

Once you’ve decided what you want, we’ll create a total package for all of your safety equipment.

The importance of sitting correctly, having your harnesses at the right angle and in the correct position through the harness slots of the seat is critical to the difference between walking away from an accident or being injured.

If you’re not sure if your current set up is correct then we’ll check for free.

Working closely with a range of our suppliers including Cobra & Corbeau, we are able to help you design the right seats for your requirements.

Whether you want a fully customised Motorsport seat with team logos, or a diamond quilted seat for your road car, we’re here to help.

Our wide array of steering wheels from brands including OMP, MOMO, Sabelt & more will provide you with exceptional grip & control of your vehicle, allowing you to shave seconds off your lap time in style.

We work with key brands from Safety Devices and Custom Cages through to Sparco and OMP. 

Getting the right track day, MSA or FIA roll cage is critical for every driver. We’ll provide the best recommendations for you.

We have a range of big brake kits on display. Brakes are available with hundreds of variations in size and specification.

We’ll work with you to match the right brake kit to your car based on power, weight and wheel size.

We can provide the seats on their own or we can provide a range of exhibition style office bases. If you require corporate branded products for an exhibition, office, stadium, event, or for any other reason. Contact us today

If you’re part of a football club, rugby team or any other association that requires a custom, dugout or even waterproof seating arrangement then you’ve come to the right place.

With our extensive range of luxury seats, exactly for these projects, from our premium manufacturers, we can provide seats that are fully customised to your club’s colours and suitable for any outdoor weather conditions.

If you’re looking for some water resistant seats for your marine vessel, we’ve got a unique range of fibreglass shell bucket seats with specialist vinyl covers made entirely for this purpose.

Tried and tested from marine boats to whale watching submarines, we know they work incredibly well and, available in a range of sizes, there are many options on offer in order to meet your exact requirements

Centrally located in the Midlands

 From track day enthusiasts to professional race drivers. We’re here to put you first.

 

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What our customers say

there customer service was excellent and when i order 2 different frames they asked if it was correct and asked if they could help in the end got 2 frames for my car after getting help from from them . best customer service i’ve had i really recommend them
Scott Mckenzie Avatar
Scott Mckenzie
1/15/2025
A pleasure to deal with Garreth at GSM. I ordered a Cobra Monaco with custom artwork on behalf of the Online Race Driving League. Fantastic service and kept me up to date throughout the process. GSM are so good we recommend them and advertise them on our website!
Kris Butterill Avatar
Kris Butterill
7/25/2013
Such a good team and a really good well put together website.
Made ordering my new seats for my car such an ease. Glad I got recommended by a mate.
Will be telling anyone else who wants seats to check out these guys �
Connor Harding Avatar
Connor Harding
8/11/2017
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How can i help?

Before you leave. Is there anything I can assist with? With 17 years of industry knowledge and hands-on experience, I’m here to help. Let’s get you race ready!