Armed forces discounts
Our Armed Forces discount scheme has been set up to assist all currently servicing members of the UK defense Community and Veterans. We provide discounts
Our showroom and services
🏢 Visit Our 2,500 sq/ft Motorsport Showroom
Step into one of the UK’s leading motorsport showrooms, where 2,500 square feet of dedicated space is packed with the latest seats, harnesses, and safety gear. We offer a fully hands-on experience, giving you the chance to sit, compare, and get expert advice in person.
At GSM Performance, your safety and satisfaction come first. We’re here to provide honest, personal guidance — not just to sell you a product, but to ensure you leave with exactly what you need.
🛡️ Your comfort, your fit, your #SafetyFirst.
🧤 Explore the Gear That Keeps You Race-Ready
Our showroom isn’t just about seats — it’s fully stocked with FIA-approved racewear, including suits, boots, gloves, and HANS devices. We also display a full range of helmets for both open-track and closed-cockpit use, from trusted brands that meet the latest safety standards.
Whether you’re gearing up for your first track day or your next FIA event, you’ll find everything from harnesses and accessories to professional-grade race seats, all under one roof. Get hands-on, try things on, and leave with kit that’s made to fit — and made to perform.
#Safetyfirst
In-store, you’ll find over 125 bucket seats on display, alongside a wide selection of harnesses, helmets, race suits, boots, and gloves — all from the leading names in motorsport safety.
We believe that being able to sit in the seat, try on the suit, and feel the fit of each product is essential. It’s the best way to make sure you choose gear that not only fits right, but also keeps you safe, comfortable, and race-ready.
Personal experience
When you arrive, you’ll be welcomed by Garreth, who will take the time to understand your needs and assess your body shape, driving style, and vehicle requirements. This allows us to provide a tailored selection of independent, unbiased recommendations — so you get the right fit the first time.
Please note: All showroom visits are by appointment only, ensuring you get dedicated time and attention without interruptions.
Book an appointment today
Key Services
Additional Products
Everyone is a different height and weight. Our body structures are different and how we feel in a seat is different for everyone.
With that in mind trying our range of over 125 seats is key to making the right decision.
We have our Pro-Fit zone just for this purpose. With our in-store roll bar and Motorsport seat setup, you can get your seating position right before securing yourself with our 4-point and 6-point harness belt systems.
The angle and fitment of your harnesses is just as important as the seat you’ve choosen.
With your seat and harnesses selected. We’ll then explain the features and benefits of using the HANS and Hybrid systems available.
Each one is right for different Motorsport activities. So getting that right is key for a comfortable race.
We’ve got you covered with our new extensive race-wear collection. Use our showroom’s changing facilities to try on all of our race-wear, ranging from racing shoes & helmets through to racing gloves & Nomex underwear from all of the industry-leading brands.
Once you’ve decided what you want, we’ll create a total package for all of your safety equipment.
The importance of sitting correctly, having your harnesses at the right angle and in the correct position through the harness slots of the seat is critical to the difference between walking away from an accident or being injured.
If you’re not sure if your current set up is correct then we’ll check for free.
Working closely with a range of our suppliers including Cobra & Corbeau, we are able to help you design the right seats for your requirements.
Whether you want a fully customised Motorsport seat with team logos, or a diamond quilted seat for your road car, we’re here to help.
Our wide array of steering wheels from brands including OMP, MOMO, Sabelt & more will provide you with exceptional grip & control of your vehicle, allowing you to shave seconds off your lap time in style.
We work with key brands from Safety Devices and Custom Cages through to Sparco and OMP.
Getting the right track day, MSA or FIA roll cage is critical for every driver. We’ll provide the best recommendations for you.
We have a range of big brake kits on display. Brakes are available with hundreds of variations in size and specification.
We’ll work with you to match the right brake kit to your car based on power, weight and wheel size.
We can provide the seats on their own or we can provide a range of exhibition style office bases. If you require corporate branded products for an exhibition, office, stadium, event, or for any other reason. Contact us today
If you’re part of a football club, rugby team or any other association that requires a custom, dugout or even waterproof seating arrangement then you’ve come to the right place.
With our extensive range of luxury seats, exactly for these projects, from our premium manufacturers, we can provide seats that are fully customised to your club’s colours and suitable for any outdoor weather conditions.
If you’re looking for some water resistant seats for your marine vessel, we’ve got a unique range of fibreglass shell bucket seats with specialist vinyl covers made entirely for this purpose.
Tried and tested from marine boats to whale watching submarines, we know they work incredibly well and, available in a range of sizes, there are many options on offer in order to meet your exact requirements
Centrally located in the Midlands
🏎️ From Track Days to Championship Grids
Whether you’re a weekend track enthusiast or a professional racer, we’re here to put you first. Every driver has different needs — and we’re dedicated to helping you find the gear that fits your goals, your build, and your budget.
At GSM Performance, it’s not about pushing products — it’s about supporting your journey, every step of the way.
🔧 Specialist services for you...
